Increase Conversions With Internal Linking
How To Increase Conversions With Internal Linking
We looked at the ten must do’s for internal linking in a previous post. Today we’ll go into more detail about increasing conversion with internal linking, and give you instructions on how to find your conversion rate and your page views
Table Of Contents
- How To Increase Conversion With Internal Linking
Usually, some pages have an unproportionate amount of traffic coming to it, and these are known as traffic champions.
On the other hand, some pages have a unproportionate percentage of visitors taking action. This is what’s called your conversion champions.
I think you know where I’m going with this. In layman’s terms what you want to do is have your traffic champion page link to your conversion champion page. This will cause more traffic to go to the conversion champion and have a massive impact on your conversions.
If you find that one page on your site is making all of your conversion, I would recommend duplicating or doing A-B testing, of your process on different pages. You don’t want to be relying on one page for all of your conversion and putting it up to chance that users click on that link. The more pages you have converting, the better.
Okay now we know what to do but how do we go about doing it.
First, find which page has the most amount of traffic
Finding this page is simple all you have to check your Analytics. Just go to Analytics > Choose Property > Behavior > Site Content > All Pages report. Choose a nice long date range to see the spikes of traffic coming from PR, email campaigns, or paid advertisements. The report is sorted in order of the pages that had been viewed the most. Take note of the three pages with the highest amount of page views.
Be aware of three things when choosing your traffic champions.
- Be aware of traffic spikes due to PR, email campaigns, or paid advertising.
- Make sure to look at the average amount of traffic per day from the date range you pick, not the total sum of traffic.
- If you are trying to improve conversions from a particular demographic, filter your results by, country, age, interest, etc.
Finding your conversion champion is also done in google analytics, but it requires all little more effort. What we are going to do is see the number of conversions you get per page.
STEP 1: Go to Google Analytics > Select Correct Property > Conversions > Goals > Reverse Goal Path report.
STEP 2: Choose the type of conversion you are trying to improve.
STEP 3: Create a spreadsheet with the list of pages from this report. In the left column list the pages. In the right column, list the total number of conversions (subscribers). If you have a lot of blog content, you may want to add at least 20 pages to this list.
STEP 4: Go to the Behavior > Site Content > All Pages report.
STEP 5: Find the pages from your spreadsheet here, and add a third column showing the page views for each page.
STEP 6: Divide the conversions by the page views to see the conversion rate from visitor to subscribers for each page and sort by the pages with the highest conversion rates.
The math is pretty simple: Page conversion divided by Pageviews equal conversion percentage.
Page conversions/Page views = Conversion Percentage.
20 conversion/ 500 page views = .04X100= 4% Conversion Percentage.
This part is simple, all you have to do is add a link to the high traffic page linking to the top conversion page. This all depends on how many people click on the link so make the link stand out.
By linking your traffic champion to your conversion champion, you can make a huge difference in your conversion rate. This is not something you do once, and you can forget, you must consistently work on internal linking. One thing I want to remind you of, make sure you don’t force the link, make it seem natural and organic. Always have a reader first approach.
If you have any questions, leave a comment or contact me directly.